Maximizing Your Ancillary Revenue Potential

Have you conquered every aspect of ancillary revenue for your event? How much you think outside the box can greatly affect your event’s bottom line. Patrons will pay for convenience, so take a hard look at what you currently offer and consider expanding. TICKETING Using an online ticketing provider (i.e. Interactive Ticketing) that allows you…

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Backline, What’s the Deal?

We frequently hear the question from new events or longstanding events with new entertainment directors, why do I need to provide backline, shouldn’t the artist carry their own gear? To help clear the air, we’d like to explain what backline is, why it is sometimes necessary to provide it, and why the artists’ needs may…

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Songwriting Showcase for REG Clients

Today, our clients who came to Nashville for the International Entertainment Buyer’s Association (IEBA) Convention were welcomed with a special invitation to a songwriting showcase. They went down to Music Row into the den of songwriter and producer, Oscar Charles, accompanied by songwriter, Dan Couch and recording artist, Jackson Michelson. Jackson explained the process by…

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