This past buying season, we welcomed the Lakes Jam festival into our family. Owner, Jerry Braam worked with one of our senior agents, R.J. Romeo, on their combination genre festival that appealed to a wide array of festival goers and drew big numbers.
As the June 25 – 27 event drew to a close, we asked Jerry for his opinion on their 2015 lineup. “We thought the line up’s were solid and we certainly feel that the crossover in having Country and Rock on the same weekend sets us apart from our competitors.” While 2015 was Lakes Jam’s first year working with REG, it was their third annual event. We asked Jerry to tell us about their experience working with REG. “The overall experience with REG was great, very strong staff that was responsive to our questions and needs. The overall support is better than what we have experienced in the past with other talent buyers. I believe that REG will go over the top and above what the contract states to help our their clients, and that is exactly what we experienced this year.”
As our service representatives and clients can attest, looking out and seeing a large, happy crowd is frequently a crowning moment of an event. Jerry’s 2015 was no different, “there were two moments that stood out for me, one was standing outside the condo during Lee Brice’s performance and see the large crowd all engaged with his performance. I know the fans were digging it and he certainly was too. The second moment was when I stood out in the crowd and watched the Chris Janson performance. I really felt like I was watching a “Star” being born right there at Lakes Jam 2015.”
Located in the picturesque Brainerd, Minnesota lakes area, Lakes Jam has a lot to offer festival goers. The Brainerd International Speedway can accommodate 50,000 campers and has a lake on site. This year, watercross (water acrobatics on snowmobiles) and a classic car show provided daytime entertainment. Still, the Lakes Jam team is looking ahead to 2016 to make the event even better. “We are growing as a festival in many areas, improving on our customers experience, and just flat out getting better and better at what we do,” Jerry reported. “I know after our 3rd year we are on the right track, with the team at REG helping us, we will be a great festival for many years to come.”